Top event planning secret: 3D visualisation

We can't believe this secret has lasted as long as it has...

And by secret, we mean: secret.

Some of the key things we've been doing recently are:

Conducting market research
Trying to optimise our SEO
Getting to the bottom of this mystery: why is NO ONE talking about 3D visualisation?

Because if you research the top celebrity event planner's websites (or talk to them directly as we have), they know about 3D visualisation and some even have their own in house visualisers. We even had a contact say to us:

"We would never walk into a pitch without 3D Visualisation. How else can a client see what I'm planning?"

We agree.

And while we haven't got to the bottom of why no one is talking about 3D Visualisation, we can promise you, every top wedding and event planner is using it to pitch to their clients. Why?

Well, we came up with three key reasons:

1. Top clients' events can run into six to eight figures

And when you're spending that kind of money, the guests being invited are likely to have that kind of spending power as well. This means you're not just trying to wow your next door neighbour, you're trying to wow people who go to events like this all the time. As an event planner you need to demonstrate how your event will add to their social cache. If you can't do that, why would they hire you in such a competitive market?

2. If you want to land those clients, it's not enough to present a mood board and some napkin sketches

Everyone is competing for your client's business because it will put them on the map, lead them to more amazing clients and, let's face it, give them a massive pay day.

That means your job is to sell your client on your idea - and a mood board isn't going to cut it.

Why?

Because a mood board is a set of images which show an abstracted version of the event. And while it will create the over all look and feel, one truth remains:

your client can't read your mind. But with 3D, you can show them what's in it.

If you had to pick between an abstracted set of images and a fully realised concept, which would you pick? Because when people are spending anything from the deposit on a house to a small fortune on an event, they deserve to know they will be getting the event they wished for.

3. 3D visualisation allows for quick adjustments

We all know that it's exceptional to design an event and get it right first time. As architects and 3D Visualisers we deliberately build intelligence into our software so you can ask for adjustments and we can make them quickly. Our speed and your flexibility will show your client a willingness and capability to adhere to their vision.

Plus it can be done more quickly, easily and professionally than producing another coloured in sketch.

We can adjust as many times as you want or need and we'll be upfront about any costs and the turnaround time - so you can look good and get your client the event they've asked for.